Syd Rein's profile

Stuffed Puffs S'mores

This s’more season there’s only one marshmallow that’ll make all of your s’dreams come true. Stuffed Puffs! To celebrate the ooey, the gooey, and the chocolate-filled, we created as many s’more creations as we could think of: your classic campfire s’more, a s’miracle s’more, s’mores d’eouvres, skyscraper s’more, s’morigami, and so many s’more! We then shared our delicious creations across connected TV spots, campaign photography, paid and organic social, digital, and out-of-home.
Roles
platform ideation
script development
art direction
creative strategy
content creation
print design

Credits
Made in-house at Stuffed Puffs in partnership with Scholar.
Director: Chris Finn
Photographer: Chris Shintani
Executive Creative Director: Scott Model
Senior Creative: Syd Rein
Production: Frank Brooks, Antonio Hardy, Kirsten Noll, Tyler Locke, Nicole Smarsh, Benjamin Murphy, Wojtek Stypko, Jake Hibler, Kevin Jones, Susie Boyajan
DP: Andrew Hajek
Production Designer: Thoa Nguyen
Food Stylist: Kristina Wolter
Food Stylist Assistant: Jill Price, Ericka Long 
Editor: Scott Hanson
Animation: Irma Hasanic, Irene Feleo, Kirt Critoph, Susie Scheer, Siena Mae, Connie Van, Jaewoo Park, Alex Bernas, Julia Simas
Compositors: Matt Lavoy, Navid Bagherzadeh, Dave Chen, Daniel Noren
Flame Artist: Gavin Miljkovich
Media Manager: Adrianna McKinley
Storyboard Artists: Daniel Colon, Fred Fassberger
Telecine: Company3
Colorist: Bryan Smaller
VO: Leslie L Miller
Mix and Sound Design: LIME, Loren Sibler, Topher Wright
Music: PURPLEGANG, “Stuffed Puffs” by Sebastian Fritze
Stuffed Puffs S'mores
Published:

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Stuffed Puffs S'mores

Published: